Grok Imagine is xAI's video generation model. Give it a written prompt or a still image, and it renders a short clip with synchronized sound — clips run from 1 to 15 seconds at up to 720p.
Two things set Grok Imagine apart from most video models. The first is audio: it generates sound in the same pass as the picture, so footsteps, engine noise and spoken lines land on the clip without a separate audio step. The second is pace. Grok Imagine is built for short, punchy shots — a product beat, a reaction, a single camera move — rather than long cinematic sequences, which makes it a natural fit for social posts and ad cuts.
It accepts both text and a starting image, so you can start from a prompt alone or animate a photo you already have. On Genreel it sits in the same model picker as Seedance, Veo, Kling and Sora — one prompt box, one credit balance, no second account. Run the same prompt on Grok Imagine and on one other model, and you can see the difference in motion, sound and cost before committing credits.